PLUP
Posted by panu Mon, 04 Aug 2008 16:39:00 GMT
(Sorry - long break. That's what an interesting job does to you.)
A new Finnish company PLUP for bottled water has recently come out to the public. They have designed a new kind of water bottle (beauty is in the eye of beholder) and they will donate 10 euro cents of each bottle sold to preservation of the Baltic Sea.
I wrote earlier that Chicago has issued a tax on water bottles. Interestingly, PLUP is volunteering to pay a similar tax - naturally with the obvious aim of using this as a marketing means.
I think the cause is very good. The Baltic Sea is in an abysmal condition, especially in the north, where it is damaged by waste by agriculture and of course by the large cities, like St Petersburg. However, I'm wondering if the company would genuinely want to be environmentally friendly, could they simply promote drinking tap water instead...
This raises one interesting thought, however. If you have to buy bottled water, for example when you are travelling and forgot to bring your own water bottle, is it better to buy an expensive branded water bottle (Plup, Voss, pick your favorite) or something non-branded and bulk? Would you not pay for intangible goods like design and brand in the expensive waters?
